Anime Lashes and Tubing Mascara Are All the Hype Among Beauty Enthusiasts

Anime lashes and tubing mascara are capturing the attention of wide-eyed consumers. 

 

According to market research firm Spate, anime lashes represent a style of bold, dramatic and exaggerated false eyelashes inspired by anime characters. This may be a very low volume trend — indicating lack of broad consumer awareness —but it has virtually no competition, presenting an opportunity for a brand to carve out a niche in the oversaturated beauty space. 

 

Additionally, cat eye lashes are experiencing a surge in popularity, with a year-over-year growth of +281.0% in searches. The growing interest in both anime lashes and cat eye lashes suggests that consumers are seeking false eyelashes that provide a very distinct and specific aesthetic.

 

On the other hand, tubing mascara is a high-volume trend — indicating significant consumer awareness — with an average of 23.4K monthly searches and significant competition from brands like Blinc, Tarte Cosmetics, and L'Oréal Paris. Consumer searches for “drugstore,” “Ulta,” and “Sephora” indicate a desire for a variety of shopping options when it comes to tubing mascara. The search for primer alongside tubing mascara presents an opportunity for brands to offer two-in-one products or bundled packages.